Connecting Tomorrow : Insight into ideas driving the connected future from Horner Networks » Blog Archive

The Solution is in the Middle

March 14th, 2006 - 10:37 pm

This particular topic has an especially profound importance on our company and is something we’ve been working towards since we opened our doors. The middle. It’s where most of America always sits in every sense, from politics to religion and (dare I say) everywhere in between. It’s no different in our business where the majority of our customers come from the technophile “got to have all of the gadgets” mentality, those that know what they want and how it best suits them and those that seek our advice 100% fully and completely to provide them with custom designed solutions that make them just as bit as connected as the technophile. These are the people that already know that they want out services so they’re naturally whom we deal with most. But what about everyone else?

It has, up to this point, been easy for most integrators to ignore the middle because it didn’t fit their business models. The margins weren’t there and too potential customers felt that they were being taken advantage of by profit hungry salesman that over promise and under deliver and who didn’t really care about their needs. That or you’d run into a company that lowered their prices so low that nobody in the market could compete. These types of companies use the strategy making their margin up in volume while providing an inferior solution in every way shape and form. I can’t tell you how many times we’ve been told of situations like these, none of which are good for business.

It has been a main focus of ours since day one to provide access to our products and services to anyone that wants them, left, right and middle. We want to let you know that home automation is affordable for everyone. Are you interested in basic lighting control? Interested in saving money on your energy bills? Is your family safe and secure? These are questions that we want you to feel that you can always answer yes to without remorse. The best part is that you can start with the basic core for your home systems and gradually increase capabilities over time. Stating this is not just hype or marketing hyperbole, it’s the truth. Any integrator that isn’t willing to work with you on your timetable and budget only has their own personal agenda in mind.

Your agenda drives our agenda and that will never change. It is in this spirit that we are creating some new and exciting tools that you can use to design your own home systems with a few mouse clicks. These tools will not only help you build your system, but will also help teach you about it at the same time. These tools will be accessible to anyone and everyone that would like to use them and will be free of charge. Everyone likes free don’t they?

Horner Networks, ensuring that all of our home solutions pass the “Grandma” test, since 2003.

Posted by Terry Horner Filed in Connected Home, Ideas, On Business

One Response to “The Solution is in the Middle”

Connecting Tomorrow : Insight into ideas driving the connected future from Horner Networks » Blog Archive » Passing the “Grandma” Test Says:
March 14th, 2006 at 11:09 pm
[...] I referred to the “Grandma” test in my last post and thought I should elaborate.� The Grandma test as it’s referred to for our purposes relates to the ability of a grandmother to operate any sort of technology related system(s).� If grandma can walk up to a thermostat, keypad, remote control or any other device and operate it with minimal effort, that particular device passes the test.� If not, it receives a big red “F”. [...]
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