What Does Your Company Do Exactly?

March 16th, 2006 - 11:32 pm

This is the most frequent question we hear on a daily basis.  The business we are in is confusing, not to us, but to most everyone else.  Vocabulary that we can use to describe our business includes:

And the list goes on.  People know our industry by so many different names that it often makes it difficult finding common ground when answering the question.   It makes our day when we can give our pitch and actually find someone who understands what we do.  In the same sense, it scares us to death that we have friends and associates that we do business with on a daily basis that have heard our pitch hundreds of times, heck, they’ve even seen the technology in action, but still haven’t got a clue what we do.  We have to figure out a way to change that.

Part of our solution to the problem is this blog.  Blogging allows us to connect with people in ways which we couldn’t possibly have connected in the past.  It gives us the ability to give you the story straight from the horse’s mouth helping to educate you in the process.  After all, if we’re experts and we can’t figure out a better way to educate our customers about what we do, we’re in trouble.

Our challenge to you is for you to tell us what you don’t understand about our business, the products we sell and the services we offer.  Anything and everything is fair game so don’t be afraid to come at us with whatever it is that you’d like to learn.  We don’t want you to have to spend all day researching what we do just to figure it out.  Instead, we want to figure out a way to condense all the education you need into easy to use guides that you can refer back to over and over again, whenever you need them.  Anyone can post a FAQ page, but can anyone take it a step further and actually make FAQ’s more useful?  We intend to do so.

I know that we still haven’t answered the original question that titles this post but we’re hoping you stick around as we engage in conversations that will help shape the answer.  We like to think that it is a living answer.


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